Proton Ventures President Featured in Bloomberg’s EARTH Documentary on Clean Energy Innovation

The production of ammonia

Proton Ventures is proud to announce that Proton Ventures President  Hans Vrijenhoef appeared on November 16th in the latest episode of the docu-series EARTH on Bloomberg TV. The episode is also available on major streaming platforms including Vimeo, Amazon Prime, Google TV, and YouTube.

The EARTH series highlights global innovators addressing today’s most pressing environmental and technological challenges. In this special episode, viewers follow host John as he explores groundbreaking developments in clean hydrogen, ammonia, advanced recycling, and circular water systems across North America.

During the broadcast, Hans Vrijenhoef offers insights into the rapidly evolving green ammonia landscape and the essential role this molecule plays in global decarbonization. As demand for renewable ammonia grows in energy, agriculture, and industrial applications, Proton Ventures continues to lead with scalable solutions that enable safe, efficient production, storage, and transport.

While the episode covers a wide range of sustainability breakthroughs—from Hydrofuel Canada’s Micro Ammonia Production System (MAPS), to Aduro’s Hydrochemolytic™ technology, to AI-driven water innovation at Loudoun Water—Vrijenhoef’s contribution provides viewers with a unique perspective on the strategic importance of green ammonia in achieving a net-zero energy system.

Proton Ventures is honored to be featured alongside other pioneers in the clean-tech ecosystem and welcomes the opportunity to bring greater visibility to the accelerating global shift toward sustainable ammonia.